Come up with a campaign event to change the public’s view of Kodak. Find interesting ways the details and visual representation of the event might be communicated with the public. Keep true to the existing branding of Kodak.
Present analog film as a lasting form of art and memory by promoting an event that appeals to artists and film makers who see the potential of film. Create a look and feel similar to analog film colors and tones. Visually communicate the beautiful, rough, authentic feel that analog film offers.